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Google Search is going through big changes

google search

Google Search is going through big changes

  • Google is preparing a search engine update to increase quality and authenticity.
  • The goal is to limit the number of times users are dissatisfied with search results.
  • It’s about discouraging clickbait, a quantity-over-quality approach, and shortcuts aimed at cheating the system.

Google is preparing a significant search engine update that it claims will enhance the quality and veracity of search results.

In a recent blog post, the business explains measures expected to roll out in the coming months to push down on “SEO-first” material meant to perform well in search rankings instead of directly addressing human users’ needs.

Google will give less weight to content and reporting that isn’t original, such as from information aggregators, and give more weight to product reviews that show first-hand experience.

Quality over quantity

Although most updates deliver minor improvements (and possibly a decrease in quality), the latest is supposed to improve the user experience.

Google’s Danny Sullivan, whose job is to help the public understand search, told TechRadar Pro that commerce, entertainment, technology, and “how-to” searches will benefit most.

“We typically announce ranking updates that will be noticeable, or we expect to be particularly felt by publishers,” he said.

“This is a meaningful ranking update to Search, and we’ll continue this work with more updates in this vein in the months ahead. Users should expect to see the helpfulness of search results evolve and improve over this time.”

The goal is to limit the number of times users are dissatisfied by search results, whether because the material is meant to attract clicks or lacks vital information. Google believes the upgrade will offer more “unique” results.

The upgrade will also affect publishers and content developers. Sullivan said sites delivering “original, helpful content” may see an uptick in visitors. Others’ pages may decline in rankings.

“This update aggregates a variety of signals about the page and site to determine the ranking of a page, but you can primarily describe the content as helpful, and designed to help or inform people rather than rank well on search engines,”  he continued.

“Specific tactics creators can take into account with their content include clearly demonstrating first-hand experience or depth of knowledge with a topic, and giving your site (and content) a primary purpose or focus.”

Google won’t penalise publications who follow SEO best practises “to deliver searchers more value”; it’s about discouraging clickbait, a quantity-over-quality approach, and shortcuts aimed at cheating the system.

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